The COLLECTIV | Terrace Sherman

When I first met Terrace, I immediately recognized the queen in her. Through introductions, I learned that she too was raised in Michigan (we just get it), a graduate of Michigan State University (like many of my family members), and our love for the fashion and beauty industries is rooted in who we are and our purpose. Although our initial meeting was far too brief, she agreed to reconnect and share her story with us.

It is my honor and pleasure to introduce you to our last COLLECTIV Honoree of the year, Ms. Terrace Sherman, founder and owner of Couture, Inc.

How would you describe your personal style and how has it influenced the development of Couture Cosmetics?

My personal style is a cross between the girl next door and an elegant fashion sense. I love being cute and casual; and I have a thing for my classic converse. Yet, I am also a lover of glitz, refinement, and glam. I don’t really follow trends and even when I am creating my glam looks, I prefer simplicity. You can catch me pairing solid gowns and dresses with bold statement pieces. I would say I am a perfect combination of sophistication and sexy.

My style has greatly influenced the development of Couture Cosmetics because bold lipstick colors have always been my statement pieces. I love wearing all black so it is common to catch me in a bold red, blue, or green lippie. Those bold colors were not realistic to wear in an office setting or when conducting business, so I created shades that I could wear to the office and still stand out.

I love fashion and I love using my personal style to express my originality, which inspired the name Couture.

What has been your greatest challenge in marketing an independent cosmetics line?

The greatest challenge in marketing an independent cosmetics line is staying on top of industry trends and creating strategies to build brand notoriety. Another challenge is not having the man power that the larger brands have, so I am challenged with being more creative than my competition.

When did you realize your creative purpose?

I realized my creative purpose as a child. I used to love to draw and design dresses starting in about third grade. I would make clothes for my dolls, host fashion shows, and create vision boards about being an entrepreneur.

I also loved reading and writing a lot. I would fill up journal after journal and lose myself in my favorite books. It wasn’t until I was in my junior year of college that I realized everything I’ve loved my entire life were the tools I needed to be successful in entrepreneurship.

I attended a success conference in 2012, returned home and launched my first business; which was an event planning company.

Millennial Creatives are often faced with ridicule when it comes to pursuing a non-traditional career path, what would be your best advice to those who are ready to take the leap, but is fearful of failing?

Follow your heart and depend on your brain for support. If you have a vision, you will be able to see things that no one around you can see. I wanted to go to college for fashion design, but everyone felt I was “too smart” to go that route and that I should’ve been a teacher or a lawyer – so I went back and forth my first 2 years of college. My first love has always been beauty and fashion, and what the people around me could not see was that I had prepared for a career in fashion and planned to be a fashion entrepreneur since the third grade.

Follow your passions, but have a realistic view of what it will take and a plan to achieve them. Your life is yours to live and you only get one, so make sure the choices you make are yours.

Image | Genae Banks Photography

Terrace Sherman is an entrepreneur, marketing professional, and an event planner. She received her Bachelor of Arts from The Michigan State University. Her studies have extended to Paris, France and Brussels, Belgium where she was trained in organizational and international communication and public affairs methods.

Like most little girls, when Terrace was younger, she loved to play make believe, dress up, and dream about what she wanted to be when she “grew up” …with the focus always being on success and owning her very own business. Raised in a single parent household, right about the poverty line and Terrace had no idea how she was going to make these dreams come true. Over the years, she had written out business plan after business plan, feeling the need to have every single detail in place before launching. The one day she realized… there would never be a perfect time to go after her dreams.

Terrace has a deep-rooted passion for events, all things beauty and fashion, business and helping other women to live purposeful, productive, and successful lifestyles.

Shop Couture today for the perfect Fall and Holiday Lippies!

Additional information can be found on: 

IG: @shop_coutureinc

FB: ShopCoutureInc.

On September 18, 2017, Terrace published Own the Throne and The Princess Journal for Teen Girls. Part of the Royal Success Tools, these resources are key to setting the right steps to a promising future of success. Be sure to visit and shop to grab your copy!


The COLLECTIV | Checking in with Jessica Cruz

I first sat down with Tampa Bay photographer, Jessica Cruz in 2013. I met with her at a Tampa area tea lounge and we conversed about her life as a budding photographer, her styles of photography, and so much more. Need to catch up? Dive into our first interview here.

Jessica Cruz and I in 2013 | Image: Shaunette Stokes Photography

After nearly five years, things have definitely changed in both of our lives. Jessica has married, started a family, and launched her “adventurous love & life” photography business. In the midst of nesting for the arrival of her son, Jessica took sometime to catch up with us!

Continue reading “The COLLECTIV | Checking in with Jessica Cruz”

The COLLECTIV | And the Nominees Are…

Since launching in 2013, CHF has remained true to its mission in celebrating exceptional talent in the style and art industries.

The COLLECTIV recognizes those who create with passion and not for popularity. Honorees represent a rare breed in today’s ever changing and rarely authentic creative fields. Our list of honorees include photographers, fashion designers, and musicians, to name a few. Sharing their stories have inspired other Creatives to fearlessly pursue dreams that are often believed to be impossible.

CHF is now accepting nominations to join this highly influential roster for 2017-2018.

Who are we looking for?

CHF seeks to highlight women, men, and collaboratives who have personal brands or businesses in the following areas:

  • Fashion Design (women, menswear, and accessories)
  • Photography
  • Makeup Artistry
  • Style Bloggers + Influencers
  • Visual + Performance Art

How to Nominate?

Nominations may be submitted for consideration by email ONLY to

Submissions must include the following:

Subject Line: The COLLECTIV Nomination

Your Name
Name of person(s) being nominated
A link to website or social media profile of nominee
Nominee’s email contact information

Final selection of honorees are chosen by Editor In Chief, Crystal Lariece. If selected, the nominee will be contacted by Crystal to discuss next steps in the process.

Honorees receive a featured interview on, spotlight posts on on all CHF social media accounts, and may be selected as a future cover feature of CHF Magazine.

Learn more about honorees of The COLLECTIV here.

Gen X v. Millennials

Written by | Jamilia Fortune

“What’s wrong with you people? You’re so self-involved and vain! Everything you do is attached to your phones!”

“Seriously, do we really need to know your every move? Why should we care where you are and who you’re with? We weren’t invited!”

“I mean do we have to see every meal you eat?”

These are just some of the mean stereotypes associated with Millennials. But seriously, no worries guys, I know you’re all really great!

You see, I was born in 1978, Jimmy Carter was President, the economy wasn’t great, but I was too young to notice! When I go back to my earliest memories, I think of my grandparent’s house. It was hot, smelled like greens and cornbread, with the constant sound of food sizzling and soap operas until about 5 when my mother would walk in to pick us up. Grandmothers kept children in lieu of the daycare. It was a time when children did what they were told, if we didn’t, we were disciplined in various ways (usually getting our butts spanked) but disciplined. You didn’t talk back, and if you did, you did it ever so softly under your breath so your mama or any random adult in charge of you couldn’t hear!

Jamilia (bottom center) and family.

While those things were true, there were other underlying issues that we faced. For instance, we were the first generation of “latchkey” kids, which is a nice way of saying, “Hey kid, you’re on your own!” Not like our parents, who generally had an adult around to constantly monitor the children, we were free in a sense to do as we wished and raise ourselves; at least until mom and/or dad got home from work. Our parents loved us, yet they gave themselves permission to care a bit more about themselves, resulting in an increased amount of divorced and single parent households. You throw in high unemployment rates and the “war on drugs” and many of us were left brokenhearted, fatherless, and lost; which brings me to the 90s.

Our parents loved us, but they gave themselves permission to care a bit more about themselves…

As 90s teens, we pushed the envelope, sure; with our gangsta rap, alternative and booty shake music. They said we would never amount to anything! I mean, we were called Generation X, (meaning the unknown). They said we were loose and only cared about getting high and drunk. They were so wrong! We turned out pretty good in so many ways!

We’re still kind of young, yet old enough to remember decency. Old enough to actually call instead of text and maybe even visit to have a face to face conversation. We do not “conversate” because we understand that, that is not a word! We converse. We are the generation that changed the world with our tech startups and loving our lives. We dominate in spite of and are trendsetting poets, artists, innovators, and the lovers of things that make us happy. We accept people for who they are, sometimes. Even still, the line between Gen X and Millennials is clear. We are NOT the same!

My Gen X friends have given themselves a longer adolescence than they were supposed to have, calling 30 the new 20, and rarely acting their age. I mean, I’m 38 years old and it sounds ridiculous when I say something’s “Lit” or “Keep it 100!” I mean, NO! We obsess over gray hair and imperfect skin in a way that just cannot be healthy! What we do is simply the remnants of what we saw our parents do, but on steroids!

What’s different about Millennials is the way you conduct your lives. you put your money and dreams over everything. You are laser focused on a certain lifestyle. You opt out of the status quo, “go to school and get a job mindset.” You are born entrepreneurs. You know what you want and you go after it. You don’t consider having children until after you’ve reached your goals, often times waiting until your mid to late 30s and sometimes early 40s.

You are born entrepreneurs.

With it being the digital age of social media, Millennials are more open to sharing your lives with the world; yes, it’s all in the way things look. You like to create a certain facade, while Gen Xers are more likely to tell you a story. Don’t get me wrong, many of Gen Xers are now emulating Millennials! Afterall, Charles Caleb Colton told us that “Imitation is the sincerest form of flattery.”

Truth is, we share more things in common than what meets the eye. Ok, so, I may not always like your music and the lack of “using your words” (#LOL), but I have to admit that I have a major respect for Millennials.

You’re like us but with a cherry on top! There’s always going to be an older generation dissing the younger one because apparently, we can’t help ourselves! Fortunately, we are always forced to come around. In the end we are people and we evolve. Maybe typing out a complete word isn’t all that necessary. Maybe I do want to see what you’re doing and where you are. I could be living vicariously through you when I “LIKE” your posts.

Millennials make me believe that life should be more exciting and I love that! Please don’t ever stop being yourself and keep showing us borderline old folks how to Snap, IG, and tweet!

On the flip side, do me a favor as a mom of a couple of you:

  • Please put your phone down and have a conversation with us. Let’s ROTFL in person and for real!
  • Or, pick up your phone and call instead of sending a text. Keep a few of those old fashioned niceties going.
  • Also, do charity work and don’t post a picture of you doing it because it seems insincere.
  • Be present in your moments and take a picture at the end or maybe none at all. Hold on to your humanity.

I can’t speak for all of us, but I’m sure my fellow Gen Xers could be a bit more open minded and less judgmental. I will make it a point to stay as open minded as I’m capable. ? But if you call me old, all bets are off! ? Let’s all agree that we’re all awesome and different and that that’s okay! Don’t forget to be yourself!

Thanks for reading!

Jamilia Fortune is a freelance writer and blogger in Atlanta, GA. Check out her recent article in CHF Magazine here. Learn more about Jamilia.

We’d love to discuss hear your thoughts on this post.

Are you a Millennial or a Gen X? How much can you relate to Jamilia’s experience?

Leave your comments below!

Issa Feature | IFB Links A La Mode

I can’t say Thank You enough to Independent Fashion Bloggers for the recent feature of Mommy A La Mode in their Links A La Mode for July 13th!

Check the full list of influential bloggers below!

Links à la Mode, July 13th

SPONSOR: Amazon’s Shopbop Eddie Borgo, DODO BAR OR Clothing, Parker Dresses, Valentino, WaiWai, Mother of Pearl, Wedding Dresses, Wedges, Denim 2.0, Men’s The Kooples