“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”
—Anthony Volodkin, founder of HypeMachine
Lasting creative brands leave delicious aftertastes. They linger in the minds and hearts of their audience. Being average is not an option.
So, how do you create a brand that consistently stands out?
It is and has always been my vision for CHF to kill the noise of the duplicated madness and to inspire the next generation of unusual creatives and their businesses. What do I mean by unusual? The word unusual in this context is defined as remarkable or interesting because it is different from or better than others. It’s been an ambitious feat for me to want to, not only create a brand of unusual character, but to also inspire others to do the same.