“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”
—Anthony Volodkin, founder of HypeMachine
Lasting creative brands leave delicious aftertastes. They linger in the minds and hearts of their audience. Being average is not an option.
So, how do you create a brand that consistently stands out?
It is and has always been my vision for CHF to kill the noise of the duplicated madness and to inspire the next generation of unusual creatives and their businesses. What do I mean by unusual? The word unusual in this context is defined as remarkable or interesting because it is different from or better than others. It’s been an ambitious feat for me to want to, not only create a brand of unusual character, but to also inspire others to do the same.
Being a mother has been the most exciting and rewarding role of my lifetime. Since having my son, I have shared much about how his arrival has reshaped my thinking about being an entrepreneur. Our second most viewed post was the first feature that I did with my son, Kevin. It was AMAZING! Continue on […]
If you’re looking for a living example of manifesting one’s purpose, look no further than Melissa A. Mitchell. She took 2017 by storm speaking at Essence Festival, presenting her art and fashions at Art Basel Miami, and visiting South Africa, just to name a few. One of my favorite COLLECTIV interviews to date. Read on […]
“With Love + Style” began as my way of signing off on the blog posts that I penned on style and fashion trends. Overtime, it evolved into what is now a series of personal inspiration posts in which I am able to be my most authentic self. This post originally debuted on the blog on […]