“It is not where you start but how high you aim that matters for success.”
Every time that I think of how this came to be, I have to chuckle a little bit. I had no clue what I was getting myself into. This was never supposed to be. It was the furthest thing from what I ever wanted to do. I guess its true that the direction we set for ourselves is often far from where life ultimately leads.
WHO’S IDEA WAS IT ANYWAY?
As much as I’d love to take credit for the idea of creating a blog, it actually was the brainchild of a very dear friend, who was briefly acting as our brand manager. See, CHF was only an affiliate brand to a much larger parent entity, Credntial Group, LLC. My friend, Jessica Stehlik, suggested in passing that I should launch a a blog that was reflective of my “witty, tell it like it is” attitude that she so adores. Immediately, I rejected the idea completely…yet the concept haunted me every day after.
WHAT’S IN A NAME?
The name, Cold Hard Fash has been the saving grace of this whole operation not being shut down years ago. LOL! Really. Every single time I’ve played with the idea of throwing the whole site away, I’d meet someone and they’d go on and on about how great a name it is. Lesson: Listen to your audience, they’ll always let you know when you’re on to something good.
WHO IS COLD HARD FASH?
Over the years, we have had many talented people be a part of the CHF team. Whether blogging, interning, manning our social media, or for moral support. We wouldn’t be much without those individuals who have contributed their talents to growing the brand.
We must recognize our current team who oversees everything that is CHF:
Founder + Editor-in-Chief
Ariel S. Allen
Co-Founder + Dir. Marketing
Director of Photography
Clifford L. Johnson
Graphic Design + Videography
WHAT’S NEXT FOR US?
There’s never a day when we are not thinking of how we can better serve our audience. In 2015, we introduced our first online editorial publication, CHF Magazine. Perfecting the vision for the magazine is a top-priority for the near future. We are working to make it a full print publication available by subscription by Winter 2020.
But our dreams don’t stop there! In 2019, we are gearing up for our first (of many) tech ventures that we believe will benefit creative entrepreneurs in the marketplace. Creating an exclusive opportunity for the game-changers of the beauty, fashion, art, and other entrepreneurial arenas to collaborate their talents for a greater good. Details on what’s cooking will be announced this Fall.
We look forward to sharing many more years of the growth of Cold Hard Fash. Please be sure to sign up to our newsletter to ensure that you never miss a thing!