The Team

CRYSTAL LARIECEFounder + Editor-In-Chief  A native of Inkster, MI, Crystal has always marched at the beat of her own drum. Her professional journeys began at the age of 14 as a print and runway model and expanded to the legal field following her graduation from Florida A&M University. In 2013 she launched ColdHardFash.com alongside her best friend. Since its debut, Crystal has lead the development of the Cold Hard Fash brand through the publication of  CHF Magazine (formerly Cold Hard Fash Quarterly, 2015) and CHF Exclusive apparel line. She currently resides in Atlanta, GA.

ARIEL ALLENCo-Founder  Born and raised in Miami, FL, Ariel is a marketing and project management professional by day and the witty-best friend by night (and weekends). Earning a marketing degree from The Florida State University, she’s learned to hone her skills by people watching, sharpening her creative edge, and appreciating the beautiful side of life. Ariel currently lives in the Tampa Bay area.

RASHEED CRAWFORDCreative Director  Rasheed first partnered with CHF as a contributing stylist in the preview issue of CHFQ. His connection with the brand’s founder started on the campus of Florida A&M University as fashion coordinators for a student modeling organization and blossomed into a friendship that has span over a decade. Born in Manhattan, New York, it’s no surprise of the insurmountable talent and understanding he has of the fashion and style industry. The youngest of three, Rasheed continues to reside in his hometown of Atlanta, GA.

GEORGE MITCHELL, JR., Director of Photography  George is a graphic designer and photographer of more than 10 years, his passion is communicating with people and creating powerful, creative images. Although he’s acted in an advising role for Cold Hard Fash since 2013, his most notable collaboration with the brand was in 2015 as the lead photographer for the inaugural issue of CHFQ. He is a graduate of Eastern Michigan University and owner of George Clarence Atelier. A native of Inkster, MI, George still calls Michigan his home.

CLIFFORD L. JOHNSONGraphic Design + Videographer  Clifford is a writer, photographer, cinematographer, and film producer from Inkster, MI. A natural artist, Cliff uses his experience in film production to create the visual content that sets CHF apart from its industry peers. He studied at Michigan State University and is the Founder and President of Stay Redd Productions in Atlanta, GA where he currently resides.